Thursday, October 14th at 7 pm GMT+0000

How to beat Instagram for Cannabis Brands

This is probably the most helpful workaround for Cannabis brands creating content on Instagram. This is almost a sure fire way to ensure your content won’t get taken down.

This is probably the most helpful workaround for Cannabis brands creating content on Instagram. This is almost a sure fire way to ensure your content won’t get taken down.

This is probably the most helpful workaround for Cannabis brands creating content on Instagram. This is almost a sure fire way to ensure your content won’t get taken down.

 

Animation/ photoshop.

 

Instagram’s bots aren’t smart enough yet to really pick up on this. If anyone has more knowledge, please chime in.

 

From my experience instagram cannot tell or identify cannabis when it’s been used in animation. Take a look at any of the instagram accounts that photoshop cannabis nuggs or the plant in combination with any other images. It works every time that I’ve seen.

My advice is to disguise the cannabis nuggs next to other items. Like using the wings of an airplane as joints, or placing buds next to cookies so the algorith thinks the buds are cookies or the joints are wings.

At the end of the day we have to get crafty with what works and what doesn’t.

While using these tactics,  you may be able to post “buds, nuggs etc” this doesn’t mean you should ignore the quality of content that’s being posted. Also images of smoking will still be taken down. And I personally don’t see that as valuable content that entices people to share your content with others. It’s more lifestyle content.

My best advice is to provide valuable content.

 

In the cannabis industry this means:

Educational- content about your product/ the industry/ terpenes and what it provides to consumer/ community

 

Humor- memes, artwork, etc (for memes these must be made within 48 hrs of the event)

 

Testimonials- Customer highlights, their stories, the impact your brand or product has. Again, be careful with any text or words/ audio used in the video that would flag on instagram. Eaze and Vaya did a great job with this: ​​https://www.instagram.com/tv/CU753CzstXV/?utm_medium=copy_link

 

Visually Satisfying Content/ Animation- Wonderbrett does a really good job of this. It’s like ASMR for your eyes.

If you’d like to learn more shoot me an email

Ryan@wvsco.us

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